Influencer disclosure and trust
How does explicit sponsorship disclosure affect perceived influencer trustworthiness among Gen Z consumers?
Experimental vignette design, fast online data collection.
Stress-test this questionDissertation topics
Marketing dissertation topics and research questions
Marketing dissertations live or die on the consumer construct you measure. Pick one construct, define it from the literature, then test it.
Topic angles with worked research questions
Greenwashing scepticism
What role does environmental claim specificity play in consumer scepticism towards fashion brands?
Strong theory base and clear manipulations.
Stress-test this questionSubscription churn narratives
How do consumers account for their decision to cancel streaming subscriptions?
Qualitative, low-cost, and unusually under-studied at student level.
Stress-test this questionCoach modes for marketing
Each mode questions and explains — it never writes your dissertation for you.
Your starter workflow
- 1Guided setupFifteen minutes from blank page to Big Idea, research question and three sources.
- 2The Big Idea canvasTurn a vague interest into a defensible, narrow topic.
- 3Research question coachStress-test scope, feasibility and answerability before you commit.
- 4Literature matrixRecord sources, spot the gap and build your argument from the evidence.
- 5Methodology labChoose and defend a design that actually answers your question.
Guides to read next
- How to write a research question
What separates a strong dissertation research question from a weak one, with tests you can run on your own question before you commit to it.
- Qualitative vs quantitative research
The real difference between qualitative and quantitative dissertation research, and how to choose based on your question rather than your comfort zone.
- Sampling explained
Probability and non-probability sampling explained simply, with guidance on sample size and how to justify your choice.
Marketing dissertation questions students ask
- Is a survey enough for a marketing dissertation?
- Yes, if the constructs come from validated scales and the analysis tests a stated hypothesis rather than describing percentages.
- How many survey responses do I need?
- Plan for your analysis: regression with three predictors typically needs well over a hundred usable responses.
Related research: choose a topic
Find a subject angle that is narrow enough to research and interesting enough to finish.
How to choose a dissertation topic
A practical method for choosing a dissertation topic you can actually research: start from curiosity, test feasibility, and narrow until the topic is doable.
What is a research gap?
Research gaps explained in plain English: the main types of gap, how to find one in your reading, and how to write a gap statement you can defend.
Other subjects
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